50 College Papers To Advertise In
Colleges have tremendous circulation of their bulletins and newspapers. Their price per run on advertising is very inexpensive for the number of prospects reached. Believe it or not, multi-millions of dollars are spent by students each semester.
If you have a new idea or product, run a test ad in one or more of the publications and see if you get results. Usually a less expensive 1" ad will let you know whether your product or service is going to pull or not. If your test ad proves successful, then you may want to go to a larger ad or even a display-type ad and increase your coverage to include more bulletins and newspapers.
Another way to distribute your product is to advertise for a student on campus to represent you on a commission basis and be your dealer. Usually there are several students who would love to have the opportunity to make some extra money. A good way to find the right person is by resume qualifications or actually calling them on the phone and talking it over with them. Finding the key person could result in many easy dollars in your pocket.
In the past, some of the biggest sellers on campus have been radio and stereo equipment, music tapes, car repair manuals, study aids, self-improvement booklets and tapes, school fads of various natures, and any kind of special or different steins for drinking beer. Any new idea or product you may be able to come up with could be very advantageous to you in the form of increased sales.
Advertising in college bulletins and newspapers gains more results during the first three days of the week. When ordering advertising, it is best to specify that your ad appear in the Monday-Wednesday editions. Thursday is okay, but Friday is definitely out; minds seem to drift toward plans for the weekend, leaving little interest for purchasing.
Write to the enclosed list of publications. Ask for their rates and circulation. All of them will respond to your needs and many of them will call you and discuss whatever plans you have for advertising. They will work with you to try to see that you get the most response from any type ad you may run.
We sincerely hope this report helps you in gaining sales and is an instrument in the growth of your company. You cannot beat the circulation of prospects reached for the dollars spent. Have a good year!
50 LEADING COLLEGE BUYING POWERS
University of Oregon Daily Emerald P.O. Box 3159 Eugene, OR 97403 Circ. 10,500 daily
University of Arkansas Arkansas Traveler Hill Hall 304 Fayetteville, AR 72701 Circ. 8000 bi-weekly
University of Mississippi Daily Mississippian University, MS 38677 Circ. 10,000 daily
University of Washington The Daily 144 Communications DS-20 Seattle, WA 98195 Circ. 18,000 daily
University of Texas at Arlington P.O. Box 19038 Arlington, TX 76019-0038 Circ. 18,000 daily
University of Virginia The Cavalier Daily Newcomb Hall Charlottesville, VA 22901 Circ. 13,000 daily
Illinois State University Vidette Normal, Il 61761 Circ. 22,000 daily
Ball State University Munci, IN 47306 Circ. 14,000 daily
Florida State University P.O. Box U-7001 Tallahassee, FL 32306 Circ. 46,000 daily
Jackson State University Jackson, MS 39217 Circ. unknown
Indiana State University The Indiana Statesman Tirey Memorial Union Annex, ISU Terre Haute, IN 47809 Circ. 14,000 daily
West Texas State University College of Arts and Science Canyon, TX 79016 Circ. unknown
Texas Southern University 3100 Cleburne Avenue Houston, TX 77004 Circ. 15,000 weekly
Spelman College Spelman Spotlight P.O. Box 40 Atlanta, GA 30314 Circ. unknown
Wright State University The Daily Guardian Dayton, OH. 45435 Circ. 4,000 daily
University of South Florida Oracle Let 472, Arts and Letters Bldg. Tampa, FL 33620 Circ. 25,000 daily
Ohio State University The Lantern 281 Journalism Bldg. 242 W. 18th St. Columbus, OH 43210-1107 Circ. 31,000 daily
Montana State University Exponent Strand Union Bldg. Bozeman, MT 59715 Circ. 8,000 bi-weekly
Texas Tech. University P.O. Box 4080 Lubbock, TX 79409 Circ. 17,000 daily
University of Florida The Alligator P.O. Box 14257 Gainesville, FL 32604 Circ. 43,000 daily
Iowa University 111 Communications Center Iowa City, IA 52242 Circ. 20,000 daily
Bowling Green State University The BG News 106 University Hall Bowling Green, OH 43403 Circ. 11,000 daily
Morgan State University Spokesman Cold Spring Ln. & Hillen Rd. Baltimore, MD 21239 Circ. 4,000 bi-weekly
East Texas State University The East Texan Box D - ET Station Commerce, TX 75428 Circ. 7,000 bi-weekly
San Francisco State University Dept. of Journalism 1600 Holloway Ave. San Francisco, CA 94132 Circ. 10,000 weekly
Auburn University The Auburn Plainsman 1st Floor, Foy Union Bldg. Auburn, AL 36849 Circ. 18,500 weekly
Winona State University Winonian Winina, MN 55987 Circ. unknown
Washington University Student Life St. Louis, MO 63130 Circ. 8,300 weekly
University of Tulsa Collegian 600 So. College Tulsa, OK 74104 Circ. 4000 weekly
University of Maryland Diamondback College Park, MD 20742 Circ. 21,000 daily
University of Kentucky The Kentucky Kernel 210 Journalism Bldg. Lexington, KY 40506 circ. 18,000 daily
Boston College The Heights Chestnut Hill, MA 02167 Circ. 9,500 weekly
Seton Hall University The Setonian S. Orange, NJ 07079 Circ. 10,500 Weekly
Pace University Pace Plaza New York, NY 10038 Circ. unknown
University of New Mexico Student Publications P.O. Box 20 Albuquerque, NM 87131 Circ. 30,000 weekly
University of Wisconsin Union Box 88 P.O. Box 413 Milwaukee, WI 53201 Circ. unknown
University of Tennessee 5 Communications Bldg. Knoxville, TN 37996-0314 Circ. 15,000 daily
Cal State University, Long Beach SS/PA-010 1250 Bellflower Blvd. Long Beach, CA 90840 Circ. 20,000 daily
Northwestern University N.O. News 360 Huntington Ave. Boston, MA 02115 Circ. 21,000 weekly
University of Wisconsin, Stout The Stoutonia Menomonie, WI 54751 Circ. 7,000 weekly
Texas Christian University The Daily Skiff P.O. Box 32929 Circ. 5,500 monthly
University of Wisconsin, La Crosse Racquet La Crosse, WI 54601 Circ. 5,000 weekly
Washington State University The Daily Evergreen P.O. Box 2008 C.S. Pullman, WA 99164 Circ. 20,000 daily
San Jose State University Spartan Daily San Jose, CA 95192 Circ. 15,000 daily
Portland State University Vaanguard P.O. Box 751 Portland, OR 97207 Circ. 17,000 bi-weekly
Valdosta State College The Spectator VSC Box 194 Valdosta, GA 31698 Circ. unknown
Kent State University Daily Kent Stater Kent, OH 44242 Circ. unknown
Georgia State University Signal Box 695 University Plaza Atlanta, GA 30303 Circ. 10,000 weekly
Arizona State University State Press 15 Matthews Center Tempe, AZ 85287 Circ. 40,000 daily
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